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How We Performed
Against This Year’s Targets and Prior Year
 
HCF Group

Strategic Focus and Strategies Strategic Goals and Key Performance Indicators Results and Performance Against Targets  
Revenue Growth: Strategies Goal: Achieve a strong and sustainable financial position Unit 2007/08
Actual
2008/09
Actual
2008/09
Forecast
Change on
Last Year
Major Initiatives and actions this year
Maintain appropriate and prudent level of reserves Group equity * $'000 $562,588 $579,753 * $666,813 3% Successful merger with Manchester Unity
  Solvency requirement cover (HCF health insurance) x minimum 4.1 1.9 4.3 (55%) MU merger affected these ratios
  Solvency requirement cover (MU health insurance) x minimum 3.1 3.7 4.5 17% MU merger affected these ratios
  Operating profit after tax and donation to research * $'000 $37,316 $21,530 * $97,213 (42%) Global Financial Crisis (GFC) affected investment return
Responsibly price our products Net premium income * $'000 $1,096,850 $1,325,530 * $1,205,531 10%  
  Underwriting surplus after expenses * $'000 $33,632 $38,186 * $50,364 15%  
Earn additional income through prudent investment strategies Investment and other income * $'000 $13,308 ($6,429)* $47,620 (172%) Maintained a 80:20 asset mix, GFC affected results
Membership Growth: Strategies Goal: Increase value for membership      
Align products and distribution channels with key segments Health fund membership growth * Lives '000 1,066 1,284 * 1,070 20% Includes 179,000 Manchester Unity members
Cross sell health, life, travel and other insurance Life insurance policy growth Lives '000 410 434 429 6%  
Increase business outside NSW/ACT Revenue earned outside NSW / ACT % premium 23% 24% 25% 4% Interstate marketing strategy – Sales were 24% of new business
Organise and manage quality, cost effective provider networks Satisfaction with being a HCF member (survey) % 96% 95% >95% (1%) Disease management programs cover over 11,000 patients
Minimise medical out of pocket expense Hospital, medical and dental charge agreements (national) Number 22,518 25,752 23,645 14% Funded 727,000 days of hospital care, 4.2% more than last year
Increase patient satisfaction with care we have funded Medical services covered without a co-payment % Services 87% 87% 86% 0% Funded 2,084,359 medical services, 8.5% more than last year
Increase member satisfaction Would recommend HCF to others % (average) 96% 95% 96% (1%) Funded over 5,800,000 ancillary services, an increase of 1.8%
Achieve Operational Excellence: Strategies Goals: Control benefit costs and systematically improve operational efficiency and service levels      
Effectively control benefit costs Group Claims Ratio % premium 88.7% 88.3% 87.6% 0% Dental Centre customer service booking systems improved
Effectively manage administrative costs Health fund management expense ratio (MER) – HCF % premium 7.9% 7.8% 7.8% (1%)  
Increase use of low cost transactions Transactions processed by eBusiness and call centre % total 75% 78% 78% (4%) 10 Kaizen (Lean Thinking) projects initiated
People and Organisation Capability: Strategies Goal: Develop the skills and capabilities needed to grow our business      
Maintain top quartile staff satisfaction and engagement Staff engagement index (Benchmark survey score) % 77% 76% 78% (1%) Team building for units with below HCF average scores
Develop the competencies and leadership we need to succeed Staff retention % pa 78% 85% 78% 9% Team building for units with below HCF average scores
  Key job succession / coverage ratio % key jobs 100% 100% 100% 0% 0% Executive development programs
  Leadership Index (Benchmark survey score) % 79% 78% 80% (1%) Leadership development program
  Staff (full time equivalents) * FTE (#) 774 1,041 * 844 34%  
  Operating revenue per $1,000 of payroll cost $ 26,661 28,055 26,257 5% Kaizen and other improvement projects
Community and Social Responsibility: Strategies Goal: Ensure HCF is fully compliant and plays an appropriate role in improving the health of our communities      
Contribute to health and medical research which will benefit all Australians HCF Health and Medical Research Foundation donation $'000 5,000 1,000 5,000 (80%) Two new projects funded; corpus increased to $26m;
  HeartKids Australia $'000 150 300 300 100% Maintained MU donation to Heart Kids Australia
  Research donation as percentage of HCF operating profit % NPAT 12% 4% 5% (63%)  
Ensure a safe workplace Lost time accident frequency rate per million hours worked days (m) 7 3.9 6.6 (44%)  
Manage risk and compliance systems effectively Significant fines for non compliance with laws or regulations $ 0 0 0 n/a  
  Non compliance with regulations – voluntary codes Number 20 14 0 (30%) All breaches were minor and self reported

* Includes Manchester Unity where marked with an asterisk